“Fall” Into Style with Hotslings® new Autumn/Winter Collection
Fall 2007
The Autumn/Winter Hostlings collection launches in September in more than 600 boutiques nationwide and at www.hotslings.com In addition to the 25 chic designs already offered, the fall collection includes five new designs: Tattoo, Cream Soda, Mirror Ball, Indian Summer, and Blue Eye Candy, an online exclusive. Tattoo, which features skulls and hearts, is reminiscent of a real tattoo and the perfect accessory for those with a rockstar heart. Each baby sling will retail for approximately $44 - $60.
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Mom-turned-CEO Takes Babies, Business to Heart
Executive Bio 2007
As Kristen DeRocha cut out fabric on her kitchen table for her first baby sling, she didn’t have visions of warehouses, wholesale fabrics, hired seamstresses, or million-dollar sales. She really just wanted something comfortable and stylish to keep both of her hands free while holding her own child close. Necessity, as they say, is the mother of invention. But necessity also made this mother the head of a multi-million-dollar empire called "Hotslings®."
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